Where to stay in Seoul First Time 2024 - 10 best areas

In this article, we dive deeper into your question about where to stay in Seoul first time.

To make it as simple as possible for you as a reader, we start with an overview of all the recommended areas we cover followed by a short description.

Then, we briefly answer a few commonly asked questions:

 

Where to stay in Seoul first time?

 

Where to stay in Seoul with family?

 

Where to stay in Seoul Myeongdong or Hongdae?

 

Where to stay in Seoul on a budget?

 

Where to stay in Seoul solo travel?

 

Where to stay in Seoul during winter?

 

You can always tap on a purple link to go directly to that part of the article.

This will save you a lot of time and only read what you need to read. 

Enjoy!

Overview of the best areas to stay in Seoul first time

Name of the area in SeoulDescription of the recommended area

1. Myeongdong*

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This is arguably the best option to stay when visiting Seoul for the first time. Aside from its central location with perfect access to public transport to reach every corner of the city, it’s also famous for shopping, dining, and entertainment. Keep in mind that this is an area that’s high in demand and thus prices are higher than other parts of the city. It’s also an incredibly busy area, but many areas are crowded in Seoul.

*You can click on the purple or blue link to directly navigate to that part of the article to read in-depth information about that specific area. 

2. Insadong

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For a more traditional approach, stay in Insadong. This is a great area for exploring Korean culture and history. Know that there are fewer modern amenities in this part of the city, but this area offers unique accommodations that almost none of the other areas can compete against.

3. Hongdae

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This area is home to Hongik University, which automatically means that you can find many young citizens here. Expect affordable hotels and trendy cafes in an area that mainly caters to students. It’s also one of the main nightlife areas in the city.

4. Gangnam

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This is the luxury area of Seoul and if your budget allows it, there is basically not a better area than Gangnam. Especially shopaholics with a large bank account will love this part of the city.

5. Itaewon

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A diverse and multicultural area with a great nightlife scene and a food scene that caters to internationals. This is especially a popular area among expats and tourists. For a more traditional area, you should stay in areas like Insadong, but for international comforts, this is a great place. 

6. Dongdaemun

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This is another major shopping and fashion district with numerous malls, markets, and the iconic Dongdaemun Design Plaza. It’s also known for its 24-hour shopping scene. A great area for those who love malls, but keep in mind that you’re located further away from the city highlights. 

7. Jongno

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This is the historic center of Seoul, with landmarks like Gyeongbokgung Palace and Changdeokgung Palace. It’s a great area for exploring traditional Korean architecture. The downside is that you don’t have that great access to public transport and nightlife. 

8. Bukchon Hanok Village

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The famous and charming neighborhood with well-preserved traditional Korean houses (hanoks). It offers a glimpse into Seoul’s historical past. Staying in one of those hanoks is an experience you should definitely try. But Bukchon Hanok Village doesn’t offer many amenities, so maybe you can stay in a hanok at one of the other destinations you will visit in South Korea. 

9. Yongsan

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A bit of an alternative area that is home to the Yongsan Electronics Market and the War Memorial of Korea. It’s a central location with good access to transportation. In the evening, there are fewer things to do compared to other areas, but you have great access to public transport to reach the bustling nightlife areas. 

10. Seoul Station

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This is the most convenient area when it comes to access to public transport being one of the major transportation hubs of the city. You can easily reach the city highlights from here, but also other parts of the city and beyond. 

where to stay in seoul

Where to stay in Seoul first time

The best areas to stay in Seoul for first-time visitors are Myeongdong, Insadong, and Hongdae.

Myeongdong is a vibrant area where you can find plenty of things to do while staying in one of the most central parts of the city with perfect access to public transport.

Insadong is another popular area, which is a traditional part of the city that’s great for exploring Korean culture and history.

Hongdae is a popular area with affordable hotels, an amazing nightlife scene, and great access to public transport too

There are several alternative areas, though.

Places like Gangnam (for luxury), Itaewon (a popular area for ex-pats and tourists), Dongdaemun (a major shopping area), Jongno (a historical center), Bukchon Hanok Village (famous for its well-preserved traditional houses), Yongsan (great transportation hub), and Seoul Station (the perfect place if you want to take advantage of the sophisticated metro to the fullest).

Where to stay in Seoul with family

The best areas to stay in Seoul with family are Insadong, Jongno, Yongsan, and Seoul Station.

These four areas are relatively quieter than the other recommended areas while having great access to the metro. 

Insadong is one of the most desired areas to stay in general and lacks a nightlife scene, which is ideal for families. You also have great access to several major attractions. 

Jongno is a large historic district in the northern parts, and if you choose to stay a bit on the outskirts of this area, you can find spacious hotels with access to parks while staying near many city highlights. 

Yongsan is a modern area with large parks, including the Yongsan Family Park, where you have incredible access to the metro without any nightlife.

Seoul Station is another great option as you not only have great access to the metro, but you also have a direct connection to the airport while staying in a relatively quiet area. 

 

Where to stay in Seoul Myeongdong or Hongdae

When you have to choose between Myeongdong or Hongdae, you should ask yourself the question of whether you want to sacrifice a convenient location for a unique nightlife scene.

Hongdae is the area where you can find the Hongik University and here, you can find one of the main nightlife areas of Seoul.

Myeongdong does offer a great nightlife scene too, but doesn’t per se target students and younger travellers. 

Also, when you stay in Myongdong, you have much better access to Seoul’s highlights, although Hongdae has direct access to public transportation that takes you to these highlights too. But you have to travel a bit more. 

Another big difference is that Hongdae offers far more affordable accommodation options compared to Myongdong.

Where to stay in Seoul on a budget

The best areas to stay in Seoul on a budget are Hongdae, Yongsan, and Seoul Station.

Hongdae is the area where you can find Hongik University and this part of the city caters to students, who are living in Seoul on a budget. It’s a bustling area with plenty of cool restaurants, bars, cafes, and other entertainment venues that won’t break the bank. You have great access to the metro to explore the city further (on a budget).

Yongsan and Seoul Station are two areas near Seoul Station itself, where you have amazing access to Seoul’s public transport and even a direct connection between the airport and the city center. Not only will the metro save you loads of time and money, the area itself is dotted with affordable hotels and guesthouses. 

Where to stay in Seoul solo travel

The best areas to stay in Seoul for solo travel are Myeongdong, Insadong, and Hongdae

These three are by far the most bustling areas in the city and it’s incredibly easy to find fellow travellers in this part of the city.

Safety plays a vital role, especially when you travel alone, but generally speaking, Seoul is an incredibly safe destination and these three bustling areas are also considered safe. 

Especially Hongdae, where you can find many students, has a welcoming vibe towards (young), solo travellers and it’s easy to find companionship here. 

Where to stay in Seoul during winter

The best areas to stay in Seoul during winter are Myeongdong, Insadong, Gangnam, and Bukchon Hanok Village.

Myeongdong is one of the most convenient areas in Seoul in the first place and during winter, this area in particular is beautifully illumintated. You’re also located near the Namsan Seoul Tower, where you can enjoy panoramic winter views of the city

Insadong is famous for its traditional Korean tea houses, art galleries, and antique shops. These narrow streets of Insadong become even more charming during winter, with the historic architecture and cultural vibes creating a unique atmosphere.

Gangnam is a modern, upscale district with many luxury hotels widely available. It’s known for its shopping, entertainment, and nightlife. During the winter months, the area is completely adorned with winter lights and decorations. 

For a more traditional experience, stay in Bukchon Hanok Village, where you can find traditional architecture and well-preserved hanoks. The quiet, narrow alleys with historical charm makes this area a peaceful retreat during the winter. 

1. Myeongdong

Myeongdong is arguably the best area to stay in Seoul for first-time visitors for several reasons. 

First of all, you’re located in the heart of Seoul with several major attractions nearby. 

Secondly, you have amazing access to public transport including buses and the subway. 

The third main reason why so many tourists tend to stay here is its nightlife scene. 

You can find a huge variety of bars, clubs, and other entertainment options for those looking to enjoy the city after dark. 

As you can expect from a bustling area like Myeongdong, there are plenty of shopping options too.

In fact, another major reason why it’s such a popular area is that it’s a renowned shopping district. 

From high-end fashion stores to street markets and boutique shops, you can find basically everything from cosmetics and clothing to accessories and souvenirs.

And as you can expect from South Korea’s capital, Myeongdong is also a hub for beauty and skincare enthusiasts.

Numerous cosmetic shops, including both local and international brands, line the streets.

Lastly, the food scene is spectacular too ranging from street food stalls and local eateries to high-end, culinary institutions. 

The combination of shopping, dining, entertainment, nightlife, and excellent access to public transport is why Myeongdong is an all-time favourite. 

Now, what’s not to like?

It’s incredibly touristy and crowded.

It’s not authentic.

And it’s pricey, especially compared to the somewhat alternative areas. 

But for most tourists, Myeongdong offers all the comforts to fully exploring Seoul without having any worries. 

Just know that there are plenty of alternatives, which we will discuss in the next paragraphs. 

 

Some of the best hotels to stay in Seoul first time in this particular area are listed below:

Agoda is part of Booking.com, and is the best option for booking a hotel in Asia. They often offer significantly cheaper options compared to their competitors, including Booking.com. You’ll get the same service that you are used to at Booking.com, but you simply pay less. 

2. Insadong

Insadong is yet another hugely popular area to stay in Seoul among tourists, yet it’s completely different than the previously recommended area.

While Myeongdong is known for its vibrant shopping and entertainment scene, Insadong offers a different charm.

Insadong is namely renowned for its cultural and artistic atmosphere.

The area is filled with traditional tea houses, art galleries, and craft shops. 

It’s especially known for its antique shops and stores selling traditional Korean handicrafts.

If you’re looking to buy authentic souvenirs, such as traditional pottery, hanboks (Korean traditional clothing), and artwork, this is the area you should go.

As you can expect from an authentic part of the city, you can find all sorts of traditional Korean restaurants and street food stalls.

Legendary dishes like bibimbap, bulgogi, and various types of Korean pancakes can all be found here, served in unique restaurants. 

The area is also dotted with charming tea houses and cafés.

Insadong is close to Bukchon Hanok Village, a historic area with well-preserved traditional Korean houses (hanoks).

The Bukchon Hanok Village is one of the major highlights of the city and it allows you to step back in time and experience the beauty of traditional Korean architecture.

Jogyesa Temple, the main temple of the Jogye Order of Korean Buddhism, is located near Insadong.

Many other major attractions are either nearby or can be easily accessed by public transport, which, of course, Insadong is also connected to. 

Is there anything not to like about this area?

Well, as you can expect from a somewhat traditional part of Seoul, nightlife here is limited. 

There are fewer modern amenities.

And because it’s such a popular part of the city and one of the major highlights of Seoul, expect it to be crowded during the day.

But if you want to stay in a culturally and historically rich part of the city, Insadong is probably your best option!

 

Some of the best hotels to stay in Seoul first time in this particular area are listed below:

Agoda is part of Booking.com, and is the best option for booking a hotel in Asia. They often offer significantly cheaper options compared to their competitors, including Booking.com. You’ll get the same service that you are used to at Booking.com, but you simply pay less. 

3. Hongdae

Hongdae, short for Hongik University, is yet another popular part of Seoul among tourists thanks to its youthful and vibrant atmosphere.

There are several reasons why Hongdae is a great base to explore the city.

One of the major advantages is that it’s a public transportation hub. 

From Hongdae, you can reach every corner and highlight of the city without much hassle. 

The second reason why many (younger) travelers tend to stay in Hongdae is because of its nightlife scene.

Foodies should also get excited staying here as Hongdae is known for its street food scene and its abundance of Korean barbecues. 

We recommend you stay as close as possible to Hongik University Street, which is the main street leading to Hongik University.

That street and its alleys are dotted with cool shops, unique restaurants, and great entertainment and nightlife venues. 

During the day, people visit the street for shopping, and during the night, people visit the street for a fun night out. 

What’s not to like about this popular area?

For sightseeing purposes, there are more convenient areas to choose from that are located closer to Seoul’s landmarks, although you can easily reach them by public transport.

Because it’s a nightlife area, expect higher noise levels, especially in the evening.

And if you’re looking for an area to absorb traditional Korean culture, then Hongdae might not be the right area for you.

But if you like to combine sightseeing with nightlife, and especially when you’re a younger traveller, Hongdae is the place to be for you!

 

Some of the best hotels to stay in Seoul first time in this particular area are listed below:

Agoda is part of Booking.com, and is the best option for booking a hotel in Asia. They often offer significantly cheaper options compared to their competitors, including Booking.com. You’ll get the same service that you are used to at Booking.com, but you simply pay less. 

4. Gangnam

Gangnam is a bustling district in Seoul that gained international fame with the viral hit “Gangnam Style” by Psy.

It has since become synonymous with modernity, luxury, and an almost extravagant lifestyle.

This area is the perfect example of how people have certain preferences.

When visiting a city, many prefer the cultural and historical aspects of a city.

Gangnam is not an area with historical significance, and for some, it’s everything that they try to avoid when exploring an exotic destination like South Korea.

But there is also a group of travellers that love to stay in a place like Gangnam.

A place full of luxury shopping and fashion.

Where hedonism is the standard.

Gangnam is home to some of the most upscale and fashionable shopping districts in Seoul, including Apgujeong and Cheongdam. 

You can also find an upscale nightlife scene with plenty of clubs that allow you to party until the very late hours. 

As you can expect, the dining scene is divine with plenty of Michelin-starred restaurants, but also regular eateries.

The area is also known for its shopping malls, including the COEX Mall, one of the largest underground shopping malls in Asia

K-Star Road in Gangnam is a popular attraction for K-pop fans.

The road features entertainment agencies, celebrity-owned shops, and venues associated with the K-pop industry, which attracts many fans of Korean pop culture.

Gangnam has become iconic for its modern architecture, including the striking Gangnam D-Cube City and the Coex Starfield Library.

And most importantly for those who tend to explore the rest of the city, the area is well-connected to several subway lines. 

If all of this makes you enthusiastic and if your budget allows it, Gangnam is the area for you and it will most definitely be an unforgettable experience.

But for cultural and historical purposes, Gangnam is not the area you want to stay in. 

But to be honest, if you do stay in a more traditional area, it’s still fun to visit Gangnam during your travel. 

 

Some of the best hotels to stay in Seoul first time in this particular area are listed below:

Agoda is part of Booking.com, and is the best option for booking a hotel in Asia. They often offer significantly cheaper options compared to their competitors, including Booking.com. You’ll get the same service that you are used to at Booking.com, but you simply pay less. 

5. Itaewon

Itaewon is located southeast of both the War Memorial of Korea and the N Seoul Tower. 

It’s one of the most multicultural neighborhoods in the city. 

This immediately reflects on its food scene as you can find authentic Korean dishes but also flavors such as Indian, Middle Eastern, Mexican and so much more. 

It automatically makes Itaewon a food lover’s paradise. 

You can also find a great nightlife scene that caters to diverse tastes (not per se budget, nor upscale, just a bit of everything).

Adjacent neighborhoods like Hannam-dong and Gyeongnidan-gil offer a more upscale and trendy experience, though.

As you can expect from such a multicultural and inclusive area, Itaewon is known for being LGBTQ+ friendly, with various bars and clubs catering to this community.

These are the unique characteristics of this neighborhood.

But as a tourist, it’s good to know that Itaewon has a central location and you have excellent transportation links to visit other parts of the city.

In fact, the Itaewon subway station is a major hub, which allows you to have convenient access to several major landmarks and attractions the city has to offer. 

Anything not to like?

First of all, nightlife areas like Itaewon do create noise pollution.

Also, it lacks a traditional Korean atmosphere, if that’s what you’re looking for.

But overall, when you want to combine sightseeing with plenty of things to do in the evening with an incredible food scene, Itaewon is a great option!

 

Some of the best hotels to stay in Seoul first time in this particular area are listed below:

Agoda is part of Booking.com, and is the best option for booking a hotel in Asia. They often offer significantly cheaper options compared to their competitors, including Booking.com. You’ll get the same service that you are used to at Booking.com, but you simply pay less. 

6. Dongdaemun

For most first-time visitors, sightseeing is the main reason why they visit a city like Seoul.

But there is also a (large) group of people who prioritize shopping over sightseeing or simply want to combine these two activities seamlessly. 

If you’re part of the latter group, then you’re in for a treat.

Dongdaemun is namely renowned as a major shopping destination in Seoul.

It’s home to many shopping malls, markets, and even fashion outlets where you can buy fashionable items for a bargain. 

And here is the best part of Dongdaemun.

It has a 24-hour shopping culture.

So even if you want to go sightseeing during the day, you can always shop until you drop in the early morning or the late evening. 

Although there are some historical sites such as Dongdaemun Gate (Heunginjimun) nearby, you are located a bit away from the main attractions.

Luckily, you’re well-connected by the subway lines, which means that you can easily visit the city’s highlights in just a short ride. 

As this area is open 24 hours a day, it also means that you can find quite a good nightlife scene with plenty of bars, clubs, and other entertainment venues dotted around Dongdaemun. 

Just keep in mind that Dongdaemun attracts quite some crowds, especially during peak shopping hours.

Also, Dongdaemun is primarily known to be a commercial district. 

If you’re looking for something more authentic, then pick another area.

But we can’t deny the fact that a commercial district like Dongdaemun comes with all the modern amenities.

With that being said, we still think that if you’re not into nightlife or shopping, there are better areas to choose from.

Especially those located more centrally.

But if you are a fashionista and you love a fun evening with a cocktail in your hand, Dongdaemun is the best option you have!

 

Some of the best hotels to stay in Seoul first time in this particular area are listed below:

Agoda is part of Booking.com, and is the best option for booking a hotel in Asia. They often offer significantly cheaper options compared to their competitors, including Booking.com. You’ll get the same service that you are used to at Booking.com, but you simply pay less. 

7. Jongno

Jongno is a historic district in the northern parts of Seoul. 

It is home to several significant historical landmarks, including Gyeongbokgung Palace, Changdeokgung Palace, and the Jongmyo Shrine.

In fact, the earlier mentioned Insadong lies within Jongno.

However, Jongno is much larger and comes with its own perks compared to Insadong. 

One of these perks is that it’s less crowded than Insadong, as Insadong is one of the main tourist epicenters of Seoul.

So, if you want to stay close to major highlights but want a bit of peace, choose a hotel in Jongno a bit away from Insadong Cultural Street.

Jongno is basically the ideal blend of traditional and modern attractions. 

You’re located near Bukchon Hanok Village, the preserved area with traditional Korean houses, but you have also access to  Gwanghwamun Square, where you can find historical statues, including the statue of King Sejong and Admiral Yi Sun-shin.

Jongno’s central location makes it easy for visitors to access various parts of Seoul.

The district is well-connected by public transportation, including subway lines and buses.

It’s worth mentioning that Jongno hosts the annual Seoul Lantern Festival, illuminating the area with captivating lantern displays. 

The festival is held every year from the first Friday of November to the third weekend of the month for approximately 3 weeks.

Jongno is also home to traditional markets such as Dongdaemun Design Plaza and Dongdaemun Shopping Complex.

Now, what’s not to like about Jongno?

First of all, it attracts a lot of tourists, especially around the major attractions. So if that bothers you, pick a hotel that’s located a bit on the outskirts of the district.

That automatically means that there is quite some traffic congestion. You easily fix this by taking the subway as much as possible. 

The last thing is that this district lacks a bit of modern amenities and also nightlife options.

If you prefer a fun night out or being surrounded by shopping malls and other modern venues, then choose another area.

To be clear, you can easily reach Jongno and its attractions by subway anyway. 

 

Some of the best hotels to stay in Seoul first time in this particular area are listed below:

Agoda is part of Booking.com, and is the best option for booking a hotel in Asia. They often offer significantly cheaper options compared to their competitors, including Booking.com. You’ll get the same service that you are used to at Booking.com, but you simply pay less. 

8. Bukchon Hanok Village

Bukchon Hanok Village is a historic and picturesque neighborhood in Seoul known for its well-preserved traditional Korean houses and narrow lanes. 

When staying here, you can enjoy an authentic experience that you won’t find elsewhere in the city.

You’re also located near major historical sites such as the Gyeongbokgung Palace, Changdeokgung Palace, and Jongmyo Shrine.

Because of its elevated location, you have quite a stunning view of the city. 

It’s especially a great area for those seeking a quiet and relaxing atmosphere.

You won’t find any nightlife here, for example. 

Overall, Bukchon Hanok Village offers a unique experience.

But there are some things that you need to know before booking a hotel here. 

There are very limited modern amenities. 

During the day, the village gets extremely crowded with tourists.

And that is exactly the thing: you can also just visit Bukchon Hanok Village during your stay in Seoul, you don’t need to sleep here per se.

This is all personal preference.

Some prefer to stay in a more developed part of the city, while others want to experience what it’s like to sleep in a hanok in one of the most advanced cities on the planet.

Because it does feel like going back in time. 

 

Some of the best hotels to stay in Seoul first time in this particular area are listed below:

Agoda is part of Booking.com, and is the best option for booking a hotel in Asia. They often offer significantly cheaper options compared to their competitors, including Booking.com. You’ll get the same service that you are used to at Booking.com, but you simply pay less. 

9. Yongsan

Yongsan and the next recommended area are both more practical areas than areas that have unique things to offer.

What do I mean by that?

Yongsan is a central area, that isn’t particularly tourist-centric, but as it’s a transportation hub, you can easily reach every corner and every major highlight of the city.

That also applies to the next recommended area.

But let’s focus on Yongsan first.

It’s famously known for the Yongan Electronics Market, one of the largest electronics markets in Asia.

Tech enthusiasts and gadget lovers should definitely check this out. 

There is also the Yongsan Family Park, a green escape in the midst of the urban landscape. 

You have good access to nearby popular areas like Itaewon, but also to city highlights like the Namsan Seoul Tower. 

But this area is mainly commercially focussed.

Yes, that also means that there are plenty of modern amenities.

But the main reason why you should choose this part of the city is to have access to public transport.

Because otherwise, other areas are more interesting and offer more things to do for tourists. 

As there is limited nightlife, we believe that families would appreciate to stay here the most.

 

Some of the best hotels to stay in Seoul first time in this particular area are listed below:

Agoda is part of Booking.com, and is the best option for booking a hotel in Asia. They often offer significantly cheaper options compared to their competitors, including Booking.com. You’ll get the same service that you are used to at Booking.com, but you simply pay less. 

10. Seoul Station

The last area that we recommend for first-time visitors is Seoul Station.

This area is located north of the previously recommended area and as the name already suggests, you have direct access to Seoul Station.

That means that you can take advantage of Seoul’s railway systems and other forms of public transport to the fullest.

There is absolutely no need to be stuck in traffic when you have this large station at your doorstep.

Another great perk is that you have a direct connection between Seoul Station and Seoul International Airport. 

But there are some things that you need to take into consideration.

It’s an incredibly busy area designed to transport as many as people possible daily.

There isn’t much authenticity and not that many things to do.

And, you always have to travel a bit to reach the city highlights. 

But, if you are used to using public transport and the metro in particular in large cities, then it’s definitely worth considering staying in this area.

Also, accommodations around Seoul Station are better priced compared to the touristy ones. 

 

Some of the best hotels to stay in Seoul first time in this particular area are listed below:

Agoda is part of Booking.com, and is the best option for booking a hotel in Asia. They often offer significantly cheaper options compared to their competitors, including Booking.com. You’ll get the same service that you are used to at Booking.com, but you simply pay less.